My Favorite Tools & Tips
Here you will find a collection of all my learnings and favorite tools that I use as a small business website designer. There are no affiliate links here, just the tools that I love and wanted to share.
An Intro to Color Theory and how it is used in website design
At its core, color theory is the study of how colors interact with one another and how they can be used to convey different emotions and moods. Here’s an over
Designing a User-Friendly Navigation For Your Website that Keeps Visitors Engaged
A well-designed website navigation ensures that users can easily explore your website, find the information they need, and have a positive overall experience. Here are 7 tips to help you design your website to keep visitors engaged.
Create Engaging Content for Small Business Websites
Here is an overview of what engaging content entails and practical tips to help you create compelling and effective content for your small business website that resonates with your audience.
Understanding Website Structure & Its Importance for User Experience
A well-thought-out website structure not only enhances user experience, but it helps search engines like Google and Bing understand and index your content effectively. Let’s dive in to the concept of website structure, its key components, and why it is crucial for creating a user-friendly and successful website.
What to Include on Your Website?
As a small business owner, launching your first website is an exciting milestone that sets the stage for your online presence. But figuring out what exactly should go on your website can be overwhelming! Here’s a breakdown of the essential elements to include on your website when you're just getting started.
the Squarespace ID Finder Chrome Extension
The Squarespace ID Finder Chrome extension is a handy tool designed specifically for Squarespace users. It is a browser extension that integrates seamlessly with Google Chrome, providing quick and easy access to element IDs on your Squarespace website.
What’s a Sales Page? And… Do You Need one??
A sales page is a dedicated web page designed to persuade and convert website visitors into paying customers. It should be designed to capture the attention of potential customers, highlight the benefits of the product or service, and provide a clear call to action.
How Branding Photography Elevates Your Small Business Website
In the digital age, where first impressions matter more than ever, a visually appealing and cohesive brand image is essential for small businesses. One powerful tool that can transform your website and convey your brand's story effectively is branding photography. Here’s what branding photography can do for you…
My Favorite Free Screen Capture Chrome Extension
In the world of website design, capturing and showcasing the full extent of your web pages can be a challenging task, but highly important! Fortunately, Chrome offers a powerful extension called 'Go Full Page' that allows you to capture full-page screenshots effortlessly.
7 Tips to Crafting an Engaging and Effective Contact Page for Your Small Business Website
7 tips and best practices to help you design an effective and engaging contact page that enhances user experience and encourages meaningful interactions.
The Pink Pack Foundation
Sienna Koke and Ethan Light are high school students who are making a change to improve the lives of students whose lives are impacted by breast cancer. They wanted a website that reflected their mission, energy, and passion.
Do you love blue? There’s a reason…
An interesting look at the psychology behind light blue, dark blue and what emotions they invoke when paired with other colors.
Benjamin Talks
This project included the design and build of a referral program, integration with third-party tools and widgets, updates to their press page with embedded videos and articles, reconfiguration of the product offering on Shopify, a redo of their library of financial literacy guides and ongoing Search Engine Optimization.
3 Design Ideas for your ‘About’ Webpage
Learn 3 ways to design the about page for your website. Examples and images included!
Rachel Altschuler
Rachel was looking to build a graceful, timeless, professional online presence. With focus on her refined brushstroke, attention to detail, and use of color, we created a brand and website that reflects elegance, sophistication, and the quiet energy of her paintings.
5 Free (or small fee) Squarespace Plugins and Tools
As a website designer and developer, I’ve found a few ways to make my life easier and work more efficiently. Here are 5 of my favorite Squarespace plugins and tools