Essential Elements to Include on Your Interior Design Website
As an interior designer there are various elements of your business that are important to include on your website. You want to showcase your work, your business and your services in a way that reflects you and your brand and features your talents and specialties. Here are some essential elements for your interior design website.
A Captivating Homepage:
The homepage is the first impression visitors will have of your website. It should be visually engaging, reflecting your unique design style and aesthetic. Use high-quality images to showcase your best projects and create a visually stunning experience. Incorporate a clear and concise tagline that conveys your design philosophy, leaving a lasting impression on visitors.
About Section:
An About section provides an opportunity to introduce yourself and your design approach to potential clients. Share your background, education, relevant experience, and any professional affiliations. It's also helpful to include a personal touch, such as your design inspirations or what drives your passion for interior design. Remember to make it concise, engaging, and easy to read.
Portfolio:
The portfolio section is the heart of your website. Display a diverse range of your best projects, categorized by style or type. Use high-resolution images to showcase the before-and-after transformations, and add brief descriptions to provide context and highlight your design choices. Consider including testimonials or client feedback to build trust and credibility. See a sample of what to include here on this demo site designed for interior designers. The password is ‘welcome’.
Contact Page & Inquiry Form:
Make it easy for visitors to get in touch with you by prominently displaying your contact information. Include your email address, phone number, and links to your social media profiles. Additionally, consider including an inquiry form where potential clients can provide basic project details, allowing you to follow up and understand their requirements more efficiently. An inquiry form might not be necessary in all cases, but if you do use a intake process the contact page is a good place to include it. You can include a contact page in your main navigation as well as in the footer. The easier it is for people to click and connect, the better!
Testimonials & Client Reviews:
Build credibility by featuring testimonials from satisfied clients. Include their name, photo, and a brief description of the project you worked on together. Client reviews provide valuable social proof and can help potential clients gain trust in your abilities. Make sure to update this section regularly to showcase your latest success stories. Here are some great tips to get feedback from clients.
Blog or Design Journal:
Maintaining a blog or design journal on your website is an excellent way to showcase your expertise, share design tips, and establish yourself as a thought leader in the industry. Regularly publish well-written, informative, and visually appealing articles on relevant topics that your target audience would find valuable.
Press and Media Coverage:
If you have been featured in magazines, newspapers, or online publications, create a dedicated section highlighting your press and media coverage. Include links to the articles or images of the features. This is excellent validation for your services and builds trust in your business. If you have some press and media coverage but not enough for a dedicated page, you can always include a section on press coverage on your home page (as in the demo below), on your about page or on your portfolio page. Either way it is important to include it!
Privacy Policy!
With each click, scroll, and transaction on the internet, data is exchanged, collected, and stored. Users are becoming more conscious of their digital footprint and how their personal information is being used. As a result, regulations and laws regarding online privacy have evolved to protect users' rights and foster trust in the digital realm. Read more about why you need a privacy policy here.
View L’Andana, a live demo site for interior designers and imagine how you build this template for your business.
A well-designed and informative website is an invaluable tool for you, as an interior designer, to showcase your talent, attract clients, and establish a professional online presence. Remember to regularly update your website with fresh content and stay active on social media platforms to drive traffic and grow your online presence. Have questions or comments, let me know in the comments below!