Project Scope

Complete Website Build
Foundational SEO

Shelley Silvera is a professional, virtual personal stylist based in Long Island, New York. She has over 11 years of experience working at the renowned fashion house Michael Kors, where she collaborated extensively with top stylists and editors including Mel Ottenberg, Giovanna Battaglia, Jordan Bickham, Geraldine Saglio and more. Shelley has an acute eye for both fashion-forward and timeless aesthetics, and has branched out on her own to bring that professional styling experience to your closet… and her website.

Shelley approached me to create her website based on an aesthetic she had already beautifully developed. She commissioned an outstanding logo from a talented graphic designer which married seamlessly with the rest of her branding. We then went to work on her site. She wanted a website that was straightforward and easy to navigate with beautiful details. We used a custom font, integrated her instagram feed and created mock up images to illustrate the custom app her clients will be able to use on their phones to work with her. Shelley Silvera Styling and her website launched in April 2023.