Erin Crawford is a brilliant business woman dripping with style. Not only does she know what looks good on herself, and what looks good in general… she knows what will look good on you. Erin came from a career in finance and when demand for her styling services started to become more than just a side job, she made the jump into styling full time. When Erin contacted me I was thrilled to be a part of helping her business get the online representation it deserved!

When we started, Erin had a great following on social media already so we dug into that content. We mapped out a pattern in her posts that would ultimately make sense to convert into a newsletter. Her monthly Top Picks would ultimately become blog posts containing links for users to easily click and shop the hand picked items Erin was loving that month.

Erin’s approach is to embrace and incorporate the trends into a classic aesthetic. We took this approach with her website as well grounding fun colors and images with classic organization and presentation to engage visitors with intuitive navigation, beautiful images, and clear calls to action.

My favorite part about this design is not only how we created a ‘shop my style’ page that allows users to browse, search, and filter ALL of Erin’s picks by category or designer but that we also leveraged that design to let users shop within her blog posts. I encourage you to have a look at Erin’s site. I have her Travel Styling Services on my holiday wish list!