Rachel Altschuler is an American painter who is best known for her portrait-like paintings of birds that display an exceptional attention to detail, bold brushstrokes, and use of color. Rachel’s work is a reflection of her love of nature. Each painting captures a sense of mystery and personality from each subject, and her work has drawn the attention of collectors around the world.

Rachel was looking to build a graceful, timeless, professional online presence. With focus on her refined brushstroke, attention to detail, and use of color, we created a brand and website that reflects elegance, sophistication, and the quiet energy of her paintings. One notable item for this project is the custom solution we built around her online shop. Currently Rachel’s paintings are available through select galleries across the nation, each with their own purchase process. We aggregated all of her available paintings and presented them in a cohesive way in her online shop. On the product detail pages, we direct buyers with the click of a button to the galleries where she has her work available for purchase.